The International Medical Travel Journal (IMTJ) provides insight into the medical travel and medical tourism sector. IMTJ was established in 2007 in response to the increasing interest in medical travel and medical tourism. It embraces many of the themes that challenge healthcare providers across the world – insurance, accreditation, marketing and promotion, quality, patient safety, levels of care and experience in treating international patients.
IMTJ is independent of the associations and special interest groups that have come aboard the medical tourism bandwagon. Our aim is to create a central focus for information, resources and opinion on medical travel for those involved in the industry, anywhere in the world.
The internationalisation of healthcare through health tourism is at the heart of IMTJ. Patients are becoming healthcare consumers and in many countries, patient choice is being extended to surgery and treatment provided by international hospitals and clinics. By sharing expertise, knowledge, and views about the health travel industry, IMTJ can help to ensure that patient expectations are met, and that the industry maintains a high reputation.
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About LaingBuisson International
LaingBuisson International provides online media, intelligence and solutions for the international medical travel sector and the private healthcare sector in the UK.
- Media – We manage consumer portals for medical travel (including Treatment Abroad and DoctorInternet) and for private healthcare in the UK (including Private Healthcare UK, and HarleyStreet.com). We publish IMTJ – International Medical Travel Journal – a business to business resource for the medical travel sector. And we also run the IMTJ Medical Travel Awards and the IMTJ Medical Travel Summit.
- Intelligence – We conduct bespoke research, collect and publish market data and provide business consultancy, for the UK private healthcare and international medical travel sectors. We have undertaken bespoke research into the European outbound medical tourism market for the Korean Tourism Board, research into perceptions of Dubai as a health tourism destination for Dubai Health Authority, and a market feasibility study for an international patient hotel in London for a property development company. We also undertake research into the medical tourism market such as the Treatment Abroad Medical Tourism Survey and into the UK private healthcare market such as the Private Healthcare UK Self-Pay Market Study 2015.
- Solutions – We provide tailored content and publishing solutions for healthcare clients – online, in print, and face to face. A bespoke solution may embrace editorial content, website development, mobile apps, treatment and destination guides, video and digital content, live events and workshops. We have delivered an online advertising campaign for the Lisbon Tourism Board, in country medical tourism workshops for hospitals and clinics in Poland, an inbound medical tourism strategy for a group of Greek hospitals and clinics and medical tourism seminars for countries such as Latvia and Cyprus. We have also created the online presence for UK clients such as Royal Free Hospital, London General Practice and UKS Medical.