Co-founder & CEO, InterMedika, Thailand
Cassandra Italia is the co-founder and CEO of InterMedika – a CRM specifically built for hospitals providers and agents in the medical tourism industry to safely and efficiently manage referrals and improve patient acquisition through a secure case management tool in the cloud. Intermedika counts leading hospitals in Asia and Latin America amongst its customers.
Prior to founding InterMedika Cassandra started her first company in 2008 as the Australia/NZ Referral Representative office for Bumrungrad International Hospital followed by HealthcareHands.com a patient care & concierge service for medical tourists coming to Thailand.
Cassandra is a highly sought-after consultant in guiding hospitals on their digital transformation strategy as she strongly believes the hospitals that will emerge as future leaders will not be the ones with the highest billing rates or the best EBITDA ratios, but the ones that put the patient at the centre of healthcare innovation.
Apart from being a serial entrepreneur and passionate patient advocate, she’s obsessed with tech & chilli.
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