How can digital marketing help to build your healthcare brand?

Did you know that according to Google, Croatia is the world's most desirable tourist destination of 2016? But what about Croatia as a medical destination? Poliklinika Bagatin CEO, Ognjen Bagatin will share his insight and experience of building the brand of his private clinic, during the Digital Marketing for Medical Travel Workshop at the Summit. [...]

By |2017-11-09T12:11:21+00:00January 25th, 2017|Croatia|Comments Off on How can digital marketing help to build your healthcare brand?

Innovation is great…as long as everything remains the same for me

TEDx speaker, Dr. Tobias Gantner, Founder and CEO of The HealthCare Futurists, ponders the future of global healthcare “Innovation is great as long as everything remains the same for me.” This is what I hear all the time. The bigger the company the more often I hear this. Why are we so reluctant to change, yet [...]

By |2017-09-27T13:04:58+01:00January 17th, 2017|Croatia|Comments Off on Innovation is great…as long as everything remains the same for me

Strategic planning as a key to increase number of international fertility patients

Often setting the right question is more important than answering it. Fertility Clinics around the world today are looking for ways of how to get more international patients. However, the real question is not how to find patients but to understand what exactly those patients need and where are those who are willing to get [...]

By |2017-11-09T12:11:21+00:00January 17th, 2017|Croatia|Comments Off on Strategic planning as a key to increase number of international fertility patients

Take Aim: Why Medical Travel Marketing Misses the Mark

Hospitals, clinics, dentists and governments have spent money on advertising, websites and other forms of marketing and sales activities attempting to attract international medical consumers. A tremendous proportion of this (80% +) has been wasted! The reasons? Wrong messages, targeting the wrong populations, delivered through the wrong channels, and at the wrong times. This presentation [...]

By |2017-11-09T12:11:21+00:00January 17th, 2017|Croatia|Comments Off on Take Aim: Why Medical Travel Marketing Misses the Mark

Understanding the UK medical tourist market

What can you do better to grow your business in the UK medical tourism market? Attend this workshop led by IMTJ Managing Editor Keith Pollard, to find out. With increasing NHS waiting lists for diagnosis and treatment, falling levels of health insurance and high prices for treatment in the UK's private healthcare sector, the UK [...]

By |2017-11-09T12:11:21+00:00January 5th, 2017|Croatia|Comments Off on Understanding the UK medical tourist market
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