Hear from the brightest and the best in medical travel
The IMTJ Medical Travel Summit 2018 is attracting some of the brightest talents in medical travel. They’ll share their knowledge, insight and experience of building a sustainable international patient business.
Director & Co-founder, Medico Digital, UK
Oliver Capel is a multi-channel digital marketing consultant, specialising in healthcare. He is also the director and co-founder of Medico Digital a specialist digital agency for the healthcare sector.
Ollie’s healthcare background started within the business development team of a leading UK private healthcare provider during a record period of growth for the group. In 2015, Ollie left his role and founded Medico Digital, primarily to help consultants in private practice develop their online presence. Medico Digital has become one of the UK’s fastest growing healthcare marketing agencies and now works with national and international healthcare brands, supporting them with their transitions to digital and ensuring a return on their marketing investment.
Owning the digital patient journey | Online Marketing Workshop | Wednesday 23 May 13:30
Patients and their relatives rely heavily on digital sources for information and support at many points along their journey through diagnosis to treatment. In order to connect with patients at the right time and in the right way, it’s important to understand the distinct digital path they follow.
In this session, Ollie aims to highlight some of the key digital touch points along the patient journey and show how these can be leveraged to generate more leads and ensure a return on your digital marketing investment.
Particular areas of focus will include:
– Search marketing
– Paid advertising: Facebook Ads vs Google AdWords
– Live chat
– Conversion rate optimisation
– Measuring success