What can you do better to grow your business in the UK medical tourism market?
Attend this workshop led by IMTJ Managing Editor Keith Pollard, to find out.
With increasing NHS waiting lists for diagnosis and treatment, falling levels of health insurance and high prices for treatment in the UK’s private healthcare sector, the UK should be “ripe for picking” for any agency, facilitator, hospital or clinic that’s looking to grow its medical tourism business.
But the truth is that few have grasped how to exploit the opportunities that exist in the UK market. Most have targeted the UK market with little thought or planning of what their target market is, how to best meet the needs and wants of UK medical tourists and how to get a message across effectively to the target audience.
Product offerings are poorly constructed; marketing budgets get spent in the wrong places (or are non-existent); little use is made of low cost methods such as PR and word of mouth promotion. When patient leads are generated (or purchased), too few turn into real patients and real income.
The prevailing philosophy appears to be “if we provide it, patients will come”. In most cases, patients don’t.
So… if you’re an agency, facilitator, hospital or clinic, what can you do better to grow your business in the UK medical tourism market?
That’s what you’ll find out if you book a place for the workshop “Understanding the UK medical tourism market” at the IMTJ Medical Travel Summit.
Book now to reserve your delegate pass. See you in Croatia!