Hear from the brightest and the best in medical travel
The IMTJ Medical Travel Summit 2018 is attracting some of the brightest talents in medical travel. They’ll share their knowledge, insight and experience of building a sustainable international patient business.
Marketing Manager, Barbados Fertility Centre, UK
Veronica has over 27 years experience working in media and marketing in London, UK. She started her career in publishing, working for the Royal College of Nursing (RCN), which is the UK’s largest nursing union. Here Veronica headed up the advertising department for their 6 monthly nursing magazines and the weekly flagship title Nursing Standard. Veronica then moved across the fence to the advertising agency world where she was a Director for Kingsway Advertising in London who specialised in health and represented the majority of NHS Trust hospitals across the UK.
For the last 14 years Veronica has enjoyed marketing Barbados Fertility Centre as a centre of excellence for IVF. The role is quite unique as it combines traditional marketing methods in a business to consumer model, with medical practitioner to patient on an international platform. Veronica has enjoyed keeping the lines of communication open between the medical team at BFC and their international patients. The ethos at BFC has always been to help infertility patients understand their condition and provide support through educational seminars and raising awareness through the media. Veronica is very proud to represent BFC and the dedicated team who have helped thousands of couples realise their dream of a family.